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Design software providing functionality that software consumers would ordinarily get from a single stand-alone software package that they normally buy once and can then use without making any periodic payments for any associated service. However, include in your package a variety of additional functionalities, some of which come with associated internet services.
For example, the package might allow people to create documents in a pdf format suitable for uploading to a number of publishers. However, it might also have an additional feature: free (to the purchaser) access to an online dating service for three months.
Customers will think that if they aren't interested in the free additional functionality then they can simply ignore it. After all, if customers don't want to use the dating service, then why would it matter to them? It might matter to them. The software can be designed so that, when the online dating service subscription expires after three months, the entire software package stops functioning.
It's standard for a copy of software to be sold (or technically licensed and not sold) on the condition that it is to be accepted as is, with no guarantee that it has any hoped for positive functionality. In fact, there's often a warning that in addition to not providing any positive or beneficial functionality whatsoever, the software may include malware that could erase or corrupt files, or cause other problems and that the manufacturer and seller are not responsible for malware even if the manufacturer and seller were warned about the possible or actual existence of malware in the software.
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