Followup: CA milk board modifies PMS-themed ad campaign

[The Straight Story]

SACRAMENTO, Calif. (AP) -- Responding to a wave of criticism, a California milk board has modified an advertising campaign targeting men by promoting milk as a way to lessen the effects of premenstrual syndrome.

The California Milk Processor's Board decided Thursday to alter its campaign, which portrayed men as the victims of temperamental women. Instead, it redirected users from its website, www.everythingidoiswrong.org, to another that will encourage discussion of the issue.

Campaign spokeswoman Tatum Wan says it succeeded in promoting the message that milk can reduce PMS symptoms. A medical expert told The Associated Press she knew of no scientific basis for the claim.

The campaign, launched last week, included the website, billboards in Los Angeles and San Francisco, and announcements on National Public Radio. Wan said the billboards will be changed next week.


http://www.news10.net/news/article/146648/2/CA-milk-board-modifies-PMS-themed-ad-campaign

[hlthe2b]

1. A campaign worthy of their most Neanderthal ad men....

:eyes: Unconcerned about being offensive until it threatened their bottom line....

[seabeyond]

2. scientific study addressed a condition in 15-20% of women. CA milk propagandized that to all women

i understood they ditched the effort.

the representative addressing ditching it in no way acknowledged the offensiveness of the campaign.