Just got a phone call

[BanzaiBonnie]

from Market Strategies International wanting to ask me some questions about health care.

I asked the caller if she could tell me for whom they were asking questions. She responded. "Market Strategies International" I said no, that's the party doing the survey, what I'd like to know is who's the client. SHe said she didn't understand. I let her know that my guess was that it's a health insurance company and I was not interested in answering their questions.


Bleh! I should have played along and then I would know whether it was a push poll or something equally reprehensible.

[BanzaiBonnie]

1. As I thought, Mr. Google is your friend

From their website:

Our senior consultants are experts in providing actionable market research solutions, benefiting from the insights gained while working at client organizations within their industry sectors. Healthcare areas in which we have the greatest experience include:
Traditional pharmaceuticals—Fortune 500 drug manufacturing companies
Specialty pharmaceuticals—niche market focus including oncology, rheumatology, nutrition supplements
Health insurers—group, individual and Medicare markets as well as ancillary products
Healthcare providers—physician and specialty groups, retail clinics
Hospital and healthcare systems—multi-hospital and clinic systems, specialty hospitals, independent hospitals
Healthcare infrastructure organizations—suppliers of information and products to the healthcare system
Access to care—issues related to delivering affordable and effective care to all Americans

[MagickMuffin]

2. Here's their site, if you want to troll around

http://www.marketstrategies.com/

[BanzaiBonnie]

3. And get a load of this...

these guys get results.

2009 MSImage Oncology & Hematology Study
Market Strategies has released its fourth annual MSImage Oncology & Hematology Study which identifies those pharmaceutical companies that oncologists and hematologists perceive to have the best overall image.

It's all about marketing, not about actual quality of the product. That reminds me of the TGIFridays ads. They make the place look like so much fun. And the food looks really yummy. ----- Reality is, it's terrible food!

[lunasun]

4. With a name like

"Market Strategies International" I think you guessed right....