What is sermo.com?

[OETKB]

I just viewed a physician representative of sermo.com. He represented himself as representing some 15,000 physicians and outlined a conservative list of a health reform wish list, such as tort reform, raising fees, etc. So I visited the site and why wasn't I surprised to find a marketing scheme sponsored the medical industry. It states you must be a physician and there is a joining fee.

http://en.wikipedia.org/wiki/Sermo

http://sermo.com/how-it-works/money

Please also look at the discussion part of wikipedia. I emailed CNN asking them to look into this further. It seems to be a way to get polling data, rather dubious in its legitimacy, to sell to industries that sets up conflict of interest.