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Marketing to the ambigious shoppers.

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The Backlash Cometh Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-30-08 12:15 PM
Original message
Marketing to the ambigious shoppers.
This is what it comes down to: Two people can look at the same thing and come up with two different conclusions. If someone in marketing can anticipate how to appeal to both kinds of shoppers using the same product, well, it deserves recognition. This I learned at Petsmart when I saw a huge display of blue and gray stuffed donkey squeeze-toys with the year 2008 embroidered on the side. I looked to see if there were any elephants, but only saw one red and gray elephant in the big bin, so I figured that Petsmart was definitely selling to those who would be inclined to pick up a Democratic icon, just on impulse. I complied to that impulse and bought one. And then on the ride home, it dawned on me that it was so clever, so brilliant that I had to make the observation that I had just bought a Democratic icon which was essentially, a chew toy. A toy which the dog will probably rip to shreds by the end of the week. What a brilliant marketing move, because the toy would be appealing to anyone who is just glad to see the donkey rise again, as for those who will buy it because its intended purpose basically rips it to shreds.

I don't know what to say. It was just brilliant.
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boobooday Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-30-08 12:19 PM
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1. I saw the same toys, and at my Petsmart, the elephants were also missing
My daughter thought it was because people were buying them BECAUSE their dogs were going to immediately destroy them.
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The Backlash Cometh Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-30-08 12:21 PM
Response to Reply #1
3. I looked for the elephant ones too, but I saw no evidence that they had any.
And the sign definitely specified "donkey."

I think we are taking the brunt of a very cruel, but clever ploy.
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Systematic Chaos Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-30-08 12:20 PM
Response to Original message
2. The way my mind works, I'd have bought the donkey AND the elephant.
The donkey to put on a curio shelf until the election (at least), and the elephant for my dog/cat to rip to pieces.

:evilgrin:
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The Backlash Cometh Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Aug-30-08 12:22 PM
Response to Reply #2
4. Honestly, I bought the donkey for a keepsake.
My dog is not a shredder.
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