Media advisory/Interview opportunity - Vitamin D: the new wonder vitamin?

[tiptoe]

Source: http://www.newswire.ca/en/releases/archive/April2009/21/c3741.html

Media advisory/Interview opportunity - Vitamin D: the new wonder vitamin?


Webcast sorts through fact and fiction to help consumers make sense of Vitamin D


TORONTO, April 21 /CNW/ -


What: To help consumers better understand the facts about vitamin D and sort through the overwhelming amount of information
provided by health professionals, government and the media, the Canadian Council of Food and Nutrition (CCFN) has gathered key
experts in the field of food, health and nutrition to present the latest science and provide updates on policies and regulations.
Speakers will address key issues such as:

1. Why vitamin D is important to our health
2. Three key sources of vitamin D
3. How much we need and how much is safe
4. Fortification and supplementation
5. Special needs for people at risk

Join the CCFN for our first-ever, live webcast on vitamin D and learn what is hype and what is fact.

When: Wednesday, April 22, 2009
12:00 p.m. - 1:30 p.m. EDT
(webcast will be archived for one year)

Where: Register at www.ccfn.ca and click on the vitamin D "webcast" icon (free of charge)
For a direct link to the webcast click:

http://w.on24.com/r.htm?e=137401&s=1&k=EEFC41F499336BE156B6311D2823D23D

Media interviews are available with webcast speakers:

- Theresa Glanville, PhD, PDt
Professor, Mount St. Vincent University & Chair of the Canadian Council of Food and Nutrition (CCFN)
- Hope Weiler, PhD, RD (CDO)
Associate Professor, School of Dietetics and Human Nutrition, McGill University
- Lynne Underhill
Food Directorate, Health Canada
- Francy Pillo-Blocka, RD, FDC
President & CEO of the Canadian Council of Food and Nutrition
- Paul Boisvert, PhD
Chair of the Communication Committee of the Canadian Council of Food and Nutrition

Why: There is mounting evidence that vitamin D plays a significant role in the prevention of chronic diseases such as cancer, and
is even being touted as "the new wonder vitamin."

The CCFN has commissioned key experts to prepare a consumer-friendly watching brief and fact sheet to simply explain the
role of vitamin D in our overall health.



Read more: http://w.on24.com/r.htm?e=137401&s=1&k=EEFC41F499336BE156B6311D2823D23D

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Myths, FAQ, "...Vitamin D: A Real Missing Link..." Prescription=D2 vs D3, Testing, Optimal Ranges

 

[tomreedtoon]

1. And next week: Copper Bracelets Cure AIDS!!!!

Seriously, I don't see any known physicians on that list. Mostly Canadian, from what could be barber colleges for all we know - not a John Hopkins or a Surgeon General or CDC on the list. And no reps from the Pure Food and Drug Administration.

I think it's a stacked deck and a PR push by - gee, where do we get Vitamin D from? - the Milk Lobby. Not Big Pharma or Big Oil, but Big Teat, to use a modest term. I guess this was expected. Cow's milk, sugar, red meat, so much stuff has been declared as Evil Food in the last few decades that the Whole Foods people undoubtedly classify milk as the equivalent of sulfuric acid. So this is Big Teat trying to increase its market share, and to get us all to suck up to them.

[Mithreal]

2. "gee, where do we get Vitamin D from?" how's about the sunlight lobby?

Your body can produce it naturally.

[tomreedtoon]

3. Sunlight? What the hell's sunlight? Who sells it?

It isn't available all the time, is it? So therefore it must be SOLD by somebody. Otherwise no one would organize a hopped-up, phony press conference to pitch Vitamin D.

[Hekate]

4. Except for the large numbers of freckly white people who avoid the sun due to cancer...

Hats, long sleeves, sun block: sunlight actually has to penetrate the skin to make Vitamin D. There are also large populations who live in areas with very dark winter months with little sunlight and where they wear many thick layers of clothing.

Hekate
(a freckly person)

[Mithreal]

6. Of course, no offense to freckly people or others who need alternatives : ) nt

[Celebration]

5. here are their membership people

http://www.ccfn.ca/membership/current.asp

It looks like a hodgepodge of different groups. I don't think this will be about drinking more milk!! But maybe someone has listened and can tell us.

It doesn't bother me that there aren't any MDs. PhDs who do research in the subject area should be more knowledgeable about this than most MDs.

Due to latitude Canada most likely has a high percentage of people low in Vitamin D, putting them at risk.

Hopefully this will be an educational program, and not just telling people to drink their milk.