http://lgbtweekly.com/2011/12/01/hairspray-to-farmers-market-local-businesses-reboot/With the LGBT consumer and business market no longer stereotyped as full of affluent “DINK” (double-income, no kids) households, companies are finding they have to do more than just be located in a historically LGBT neighborhood, and throw an occasional advertisement in a local LGBT publication to keep community shoppers buying. To build back declining favor, or to build on momentum in gaining LGBT customers, at least three local businesses have decided to re-examine the way they do business, revamp their operations and branding, and, once all was in place, relaunch.
Recreating a business is often necessary as a way to survive touch economic periods such as the one the nation has been in since 2008. As a result of the economic downturn and as a response to trends and buying habits that have shifted in the marketplace, many companies have faced the proposition of change fast or die soon. What was once a successful local brand can all too quickly garner a tired and outdated public appearance in need of updating. As competitors, new and old, adapt by refreshing their own offerings and branding to fit the times in pricing and products, sometimes drastic and severe changes are called for.
However, the positive consequences for a business can be considerable, including revamping the look of the business and the chance to set new objectives while exploring new market opportunities and money-making approaches. In addition, business is often seen as being in a state of constant change, evolving and adapting to market conditions as demands and buying trends dictate.
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