Hype is on the way
Schwarzenegger sells state's business climate in Las Vegas style
By Gary Delsohn -- Bee Capitol Bureau
Published 2:15 am PDT Thursday, August 5, 2004
LAS VEGAS - Unveiling bright new billboards with his beaming visage and the message that "Arnold says California wants your business," Gov. Arnold Schwarzenegger came to the city of glitz and hype Wednesday to kick off a national ad campaign singing the state's virtues as a place to make money.
The Republican governor, who griped repeatedly during his run for office that California had become a lousy place to do business, employed some of the same elaborately staged promotional gimmicks he mastered long before coming to Sacramento to trumpet his message that California - with him in charge - gets better every day.
Rising through a haze of theatrical smoke from a sunken stage normally used to produce fashion shows on the famous Las Vegas Strip, Schwarzenegger made a brief speech inside a shopping mall and then led an army of reporters and photographers from what he called one "great photo op" to another.
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"He's a very cool guy. I've seen all his 'Terminator' movies. But he should have stayed in California. There's no way anyone who ever gets a taste of this haven will ever go back to California."
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http://www.sacbee.com/content/news/california/story/10257302p-11177553c.html