Beck Story goes mainstream: AP: Beck has lost 33 sponsors - "toxic asset"

[grantcart]

http://www.rr.com/news/politics/article/rr/9009/8719386...

NEW YORK -- Glenn Beck returns to Fox News Channel after a vacation on Monday with fewer companies willing to advertise on his show than when he left, part of the fallout from calling President Barack Obama a racist.

A total of 33 Fox advertisers, including Walmart, CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck's show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That's more than a dozen more than were identified a week ago.

While it's unclear what effect, if any, this will ultimately have on Fox and Beck, it is already making advertisers skittish about hawking their wares within the most opinionated cable TV shows.

The Clorox Co., a former Beck advertiser, now says that "we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts." The maker of bleach and household cleaners said in a statement that is has decided not to advertise on political talk shows.

The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O'Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors.

. .

ColorofChange.org quickly targeted companies whose ads had appeared during Beck's show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization's executive director. "They have a toxic asset," Rucker said. "They can either clean it up or get rid of it."

[JeffR]

1. Shame about Clorox really.

If there's one show on TV that could use repeated bleaching, it's Beck's.

[Skittles]

5. lol......JeffR

[saltpoint]

16. LOL!

Aint' nobody but nobody over at FOX News better tangle with you, JeffR.

THAT was a good one.

[grantcart]

18. lol

[CoffeeCat]

22. I tuned into Beck on Saturday...

...and I can't believe that enormous, self-absorbed nutjob he has become.

He is trying to incite an army of inflamed ingrates to revolt. He actually
said that Obama thinks America belongs to him, but it really belongs to "Him"--
as in God. Beck then unleashed a "I will not allow Barack Obama to disparage
our Lord..." diatribe.

Beck sounded so serious...and he was speaking slowly and deliberately--as if he
had anointed himself the all-important king of the dipshits who just had to
revolt and take back the country for the Lord.

I have listened to Beck from time to time for about five years. I never
agreed with him, but he was pretty entertaining. Now, he sounds like a complete
lunatic.

Beck is a former alcoholic. Is he back on the sauce again or what?

He sounds more serious than ever and more completely absurd ever--and he seems
completely oblivious to how ridonculous he sounds.

[Tsar_Bomba]

42. I don't know if Beck fell

off the wagon. Knowing the self destructive nature of alcoholics, I can only hope he has.

[Orsino]

32. I don't think the whites could get any whiter...

...on Beck's show or anything else on Fox.

[Foolacious]

38. Nah...

I think he's white enough already.

[lob1]

2. I'd say Beck is more of a Toxic Ass.

[lapfog_1]

3. And we SURE aren't going to offer any bailout for this TOXIC ASSET!!! - n/t

[Skittles]

4. I think it is a mistake to not advertise on any political shows

the ones who cross the lines should be the ones they avoid - it is very possible for political shows to be informative and thoughtful without resorting to outrageous, ridiculous claims

[CakeGrrl]

6. Reminds me of the President's joke at the Correspondents' Dinner

when he told Michael Steele that the GOP couldn't claim Rush Limbaugh as a "troubled asset" for a bailout.

Couldn't happen to a more deserving jerk.

[Cha]

7. I hope limpbaugh starts whining about this..

if he hasn't already.

Proper Respect to ColorforChange!

[NYC_SKP]

10. He's on the nod. Drug-induced.

sleepin like a baby after a hard week's ranting.

I searched for nodding, got this, go figure.

[Cha]

14. Eeeeeuuuu!

That guy in the pic is 18?! 'Cause he looks about 30 or more..all that boozing and eating his shorts.

[Quantess]

29. OMG what a funny story...

K & R just for that.

[progressoid]

37. Oh God, gotta love the internets.

[givemebackmycountry]

8. I LOVE this line....

The Clorox Co., a former Beck advertiser, now says that "we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts."

Because we all know how many toxic "liberal talk show hosts" there are out there.

NAME THEM!!!

That's what I thought...

[Stardust]

9. I can't figure out why sponsors aren't abandoning Rush, too. He's just as

inflammatory, if not more so, as Beck.

[polichick]

17. I don't get it either. nt

[quakerboy]

25. because colorofchange.org

has started with Beck. And probably wisely so. Rush is the bigger established name, and the harder case because of it. Set an example with an easier subject, and later cases will have precedent to draw on.

[Adam Kirur]

31. Because Rush is a Manly Man!

He doesn't cry.

[FrenchieCat]

11. ColorofChange.org obviously understands how to deal with the media......

I wish more organizations would take a page out of their playbook.....then perhaps, we'd have a media that understands what their proper role is, and it ain't to make shit up.

[janx]

13. You're right, Frenchie.

Previously, when companies got complaints about their ads on crazy talk show host programs, their excuse was: Well, we just buy this ad package, and the people who count the ratings and beans place our ads where they go. In other words, they blamed an intermediary.

How ridiculous that a company wouldn't care about something like that.

ColorofChange, no doubt, called the companies on this.

[BlancheSplanchnik]

44. what she said.

emphatically.

well, maybe more orgs will take notice now.

[PatSeg]

12. I wonder if we'll get a backlash from the right now

in the form of a letter writing campaign to sponsors of left leaning shows. Of course they'll have to find someone who can spell to write the letter though.

[grantcart]

19. Its not a question of right versus left its a question of becoming so outlandishly hateful

that the people in the middle get offended.


That is what they are worried about.

[PatSeg]

23. This is true

but the right-wing fringe won't see it that way. They'll see it as an attack from those liberal commies against their beloved Glenn.

[grahamhgreen]

51. It's calling our President - WHO HAS A WHITE MOTHER!!! - a racist. Ugly.

[felinetta]

35. I think our side is smarter. They will be careful to word things with being inflammatory.

[bermudat]

15. Why include Olbermann and Maddox with Hannity and O'Liely?

I have never heard Keith or Rachel say anything that was not true.

the folks on the fascist news channel lie all the time.

[vaberella]

20. And you'll find many of Beck supporters say the same thing in his defense.

That's the point. There are some things Olbermann might have said which could be taken as too aggressive. I have nevr seen anything as inflammatory as Beck and O'Reilly calling out for violence against others. But there are have been volatile comments he's made when he does his Special Comments and/or throwing the violence he berates from an individual onto the individual. Like I wasn't cool with his whole thing of paying Hannity to be waterboarded.

[dem629]

26. Olbermann is more like Limbaugh in the sense that neither of them

will face guests with whom they disagree.

At least Rachel has the guts to do it.

As for whether any of the ones mentioned "say anything that is not true"...I'm sure they all have. To different degrees, sure, but to elevate a TV news reader or opinion-sharer to a point where you think they're always telling the truth...that's a little scary.

[BlancheSplanchnik]

46. because the corp HAS to. Advertising's not in the biz of accuracy.

They're in the biz of superficial appearance.

[vaberella]

21. Well I'm waiting for Beck to see this as "Reverse Racism."

"Reverse racism' against the White man trying to feed his family and speak out on the "truth," they are snuffing the words of the conservatives just like mainstream media always does. Ugh how sickening.

[rhett o rick]

24. Murdoch is laughing his ass off. He can care less about the loss of sponsors. It is worth a loss of

sponsors to get his agenda pushed by the rascist Beck.

[Jennicut]

33. True but it brings down Beck's image in the public

[rhett o rick]

34. Yes and it shows that we do wield some power. Puts some of the others on alert. nt

[Douglas Carpenter]

27. GOOD JOB!!! Kick and recommended!!

[Name removed]

28. Deleted message

Message removed by moderator. Click here to review the message board rules.

[NecklyTyler]

30. K&R

[Butch350]

36. Shit. His ratings will probably go up.

[grantcart]

39. but ratings without ads doesn't pay the bills

[bluescribbler]

40. Funny how a free market works sometimes

Sometimes it works for us, but usually it has to be prodded to do the right thing.

[grantcart]

41. exactly

[DireStrike]

43. Don't lump Rachel in with those others =(

Or even Olbermann for that matter.

[jfkraus]

45. None of these companies is being altruistic

It's about the money. No company can survive with support from only the 20% of the people that still support this kind of nut-job. The power always lies with the money. Money from 80% is better! Especially when we speak up!

[gauguin57]

47. Toxic ass-et? Are you talking about his hemorrhoid surgery that "almost killed him"?

... the one after which he bitched and moaned about how lousy the U.S. healthcare system was (which was a couple of years before he sent his brain-dead followers out to bray about how WONDERFUL the U.S. healthcare system is)?

Toxic ass ... et is right.

[mlevans]

48. The Glenn Beck Show: Extinction beck-ons

[JackInGreen]

49. I'll just leave these here....

Fox’s main number 888-369-4762.

Kathy Ardleigh, Sen. Politics Producer o Phone: [phone]
Thom Bird, Fox News Sen. Producer o Phone: [phone]
Ian Rae, Exec. VP News o Phone: [phone]
John Moody, Sen VP News o Phone: [phone]
Brian Lewis, Executive Vice President of Corporate Communications o Phone: [phone]
Irena Briganti, Vice President of Media Relations o Phone: [phone]
Brian Knoblock, International Editor o Phone: [phone]
Kim Schiller Hume, Wash DC Bureau Chief o Phone: [phone]
Ken LaCorte, Los Angeles Bureau Chief o Phone: [phone]
Justin Schmidt, Chicago Bureau Chief o Phone: [phone]
Brit Hume, Managing Editor o Phone: [phone]
David Asman, Fox News Host o Phone: [phone]
Shepard Smith, Fox Report Host o Phone: [phone]
Bill O’Reilly, O’Reilly Factor Host o Phone: [phone]
Jane Skinner, News Anchor o Phone: [phone]
John Moody, Sen VP News o Phone: [phone]
David Asman, Fox News Host o Phone: [phone]
Shepard Smith, Fox Report Host o Phone: [phone]

Fox News NY – 212-301-3xxx (direct lines to a real person or news desk)
Fox News DC – 202-824-64xx (direct lines to a real person or news desk) 212-301-3300
Breaking News Desk 212-301-3301 Control Room (Live Broadcasts)

Enjoy brothers and sisters....
I can't vouch honestly for any of em, copped em from another site.

[grahamhgreen]

50. Beck has a problem, so naturally they include the liberals..... what BS

[hay rick]

54. Insincerity.

Clorox wants to equate Rachel Maddow with Glenn Beck??? Worse than advertising on Beck in the first place.

[fascisthunter]

52. he's also toxic waste

[opihimoimoi]

53. The Whole GOP is TOXIC...Beck is a symptom and a bizarre example of GOPism

[VPStoltz]

55. Screw Chlorox. So, telling the truth about raging Reich wing assholes is "inflammatory?"