Its Attack of the Nerds.
It's just like high schiool. They have decided they are the popular kids and we are the nerds. That is why the RNC mockfest was as Maureen Dowd pointed out flawless. When they use mockery they appeal to the limbic brain.
Cheney Speaks to the Reptile Brain
by Thom Hartmann
http://www.commondreams.org/views04/0817-13.htmWe humans, being the product of a long evolutionary process, really have three brains. And, as the Bush psy-ops folks know, politicians who win campaigns do so because they speak to all three of those brains. (snip)
Only ridicule with a subtext of fear has this power.
"America has been in too many wars for any of our wishes, but not a one of them was won by being sensitive," Cheney said, firing first the thinking brain ("too many wars") and then the limbic brain ("for our wishes"). And then he went for the reptile brain: "...but not one of them was won by being sensitive."
The comment brought an instant response of laughter - an emotional and involuntary response, as Freud pointed out, that's the result of the neocortex thinking it's moving logically along in one direction (a discussion of too many wars) and then suddenly getting derailed ("but not one of them was won by being sensitive") from that thought. This sudden derailment - known among comedians as the "punch line" - causes the thinking brain to be momentarily confused and triggers a response known as laughter that comes involuntarily from the limbic mammalian brain. (This is why comedy almost always involves misdirection, like in the old Red Skelton classic, "I just flew in from Chicago...and, boy, are my arms tired!")
(snip)
The Bush campaign makes extensive use - as conservatives have for decades (remember Newt's "word list") - of NLP, framing, and other sophisticated psychological techniques to take control of issues and influence the electorate. They've been known and used in advertising for a half century, and were first used in a big way in politics in the campaigns of Reagan and Bush the Elder.
If the Kerry campaign doesn't quickly figure out how to use ridicule to make these sorts of essential framing and piercing issues work properly, we may be in for a replay of the Bush/Dukakis meltdown. Which would terrify our reptilian brains, sadden our limbic brains, and short-circuit our neocortexes.