Obama leads in spending as well as polls

[briv1016]

http://www.msnbc.msn.com/id/27097748/


Excerpt:

WASHINGTON - Democrat Barack Obama is far outspending Republican John McCain in TV advertising, allowing him to better target the swing voters who will decide the presidential election and to take a more positive pitch as his lead widens in the polls.

On Monday alone, Obama spent $3.3 million in TV advertising. At that rate the Democrat will spend more than $90 million on ads through the Nov. 4 election — more than all the money McCain has to spend on his entire fall campaign.

Obama leads in key states and the most recent Gallup Poll daily tracking survey, released Wednesday, showed Obama expanding his lead over McCain to 11 percentage points, his largest advantage since the organization began testing voter opinions in their matchup early in the summer.

With national and state polls showing him building a broader lead, Obama has switched to a more positive pitch in his ads. Last week, only 34 percent of his ads attacked McCain directly while virtually all of McCain's ads attacked Obama, according to a study by the Wisconsin Advertising Project at the University of Wisconsin-Madison.

McCain's ad spending Monday totaled about $900,000 and the Republican National Committee weighed in with about $700,000 worth.

All whopping numbers, but the disparity between Obama and the Republicans is so wide that it has allowed Obama to spend in more states than McCain, to appear more frequently in key markets and to diversify his message by both attacking McCain and promoting his own personal story.

[David__77]

1. Hoepfully there's a crushing advantage.

Honestly, it will matter little if McCain slings mud if Obama can saturate the media with pro-Obama commercials. Not to say that he shouldn't nip it in the bud immediately.