Stephen Denning
writes about Obama's ability to inspire Denning highlights how the ability to inspire is a key component to being a great leader.
Obama Speaks The Language of Leadership
February 17, 2008
Is Barack Obama a cult, as suggested by the New York Times, the Wall Street Journal, the Los Angeles Times, and the Washington Post? How else could a young African-American US senator have suddenly become the likely Democratic nominee for president? Why else would people start to imagine that with Obama as president, their lives will be changed forever, possibly even leading “to thin thighs”? How does he reduce audiences into such an infantile state? Is he deviously playing on people’s emotions, causing them to set aside common sense and think of entrusting the country to someone so relatively inexperienced? Why aren’t his platitudes about change seen for what they are? What is the mysterious magic that Obama is deploying to achieve such extraordinary results?
In reality, there’s nothing mysterious or devious or platitudinous or cult-like about what Obama is doing at all: he is using well-known principles of the language of leadership to reach people’s hearts and change people’s minds through the skillful use of narrative.
...But most important, his version of the story of who we are going to be is incompatible with Hillary Clinton or John McCain being president. Hillary, he says, has been, and will remain, his friend, but sadly she is a creature of yesterday's divisive politics. As he paints an inspiring picture of tomorrow that becomes more and more alluring, it becomes clearer and clearer that such a future can only happen if we all join together, get beyond politics as usual, and elect Obama as president. The other candidates are “the past”. We are “the future.”
It’s true, other factors have played a role in Obama’s success in overcoming the massive advantages that Clinton enjoyed as a candidate: better organization on the ground, stronger fundraising, and superior handling of YouTube and the web, along with her blunder in largely ignoring the caucuses. But now even Clinton concedes that Obama’s success has much to do with what he says. He speaks the language of leadership. She doesn’t.