In '08 race, a little leg may go a long way
Sex, they say, sells. Aspiring presidential couples are bringing that notion to the fore (spontaneously or not). Do you approve? Vote here.
By Robin Abcarian, Times Staff Writer
August 5, 2007
In March, an aspiring Republican presidential couple — Rudolph W. and Judith Nathan Giuliani — appeared in a fashion layout in Harper's Bazaar that accompanied an interview with Mrs. Giuliani. The most striking thing about the feature, a coming-out of sorts for Judith Giuliani, was their pose. Sitting on the arm of her husband's chair, eyes closed, she tipped her head down, caressed his face and planted a kiss that looked like a precursor to something steamier. "Rudy's a very, very romantic guy," Judith Giuliani told the magazine. "We love watching 'Sleepless in Seattle.' Can you imagine my big testosteronefactor husband doing that?"
A couple of months later, after seeing a photograph of presumed presidential hopeful Fred Thompson's much younger wife, Jeri Kehn Thompson, in a low-cut gown that would be modest on a Hollywood red carpet but could be shocking at a Washington social event, MSNBC talk show host Joe Scarborough quipped, "Do you think — think she works the pole?" (He had been discussing women who use stripper poles in their exercise routines.)
Not long after that, Cindy McCain, wife of presidential candidate Sen. John McCain (R-Ariz.), gave Fox News talk show host Greta Van Susteren a tour of the couple's new Phoenix condo. Mrs. McCain wore a pink blouse with a plunging neckline, and heavy makeup that would not have been out of place at a black-tie event.
In this long, hot campaign season, intimations of sexuality are sprouting like wildflowers along the road to the White House. Not that the commingling of sex and politics is anything new, but for what seems to be the first time in memory, voters are being confronted with questions that don't usually break the surface: Just how sexy is a first lady allowed to be? And what constitutes an appropriate display of affection between candidates and their spouses?
With a nominating field full of older men and younger wives, experts say that a youthful, even sexy wife offers a none-too-subtle message about the vitality of the candidate.
Not since Al Gore's ostentatious lip lock with Tipper at the 2000 Democratic National Convention has sexuality-as-strategy raised its head in quite so insistent a fashion.
"What's going on reflects what's happening in the larger culture, a culture increasingly focused on young, attractive women and blatant sexuality, on display for all to appreciate," said Elizabeth Sherman, a political sociologist and Democrat who is married to former Republican Rep. Mickey Edwards of Oklahoma. "The candidate's wife is a strategic asset. How are you going to deploy that asset?"...
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