Always have a better PR than your opponent. No matter if you're selling crap in baggies. Convince the people it will turn to gold or that it already is gold or that it is an investment in the future. Watch those baggies fly off the shelves!
That is the philosophy of the present Republican Party. Convince the people that we are doing great in Iraq. Convince them that the economy is doing better than anytime since the 1970's. Convince them that what they are smelling is not shit but rather the sweet aroma of success. Sell it, Grasshopper!
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