http://www.oregonlive.com/news/oregonian/public_editor/index.ssf?/base/editorial/1097323439152041.xmlHow the choice was made to endorse Kerry
Publisher Fred Stickel argued strongly in an editorial board meeting that The Oregonian should endorse George W. Bush.
On today's editorial page, the newspaper backs John Kerry.
... Reinhard says he was bothered by what he saw as the board's strong opposition to Bush. In a swing state, he says, the newspaper's editorial writers should be more reflective of the divided community. "What happens in that meeting is symptomatic of the problem in the newspaper industry, because we're out of touch," he says.
Stickel was disappointed by the decision but says he respects it. Although he could have overridden the choice, he considers that foolish. "Why would you have an editor of the editorial board, why would you have six associate editors, if you're going to sit there and tell them what to do?" he says.
... But it will affect letters to the editors and guest opinions chosen for publication. Letters supporting Kerry have been outnumbering those backing Bush by a ratio of more than 5-to-1. But Caldwell says the
newspaper will give more weight to publishing opinions in favor of Bush, to counter the editorial endorsement.