Nevada brothel looking for gigolos, hoping to weather tough economy by catering to women
LAS VEGAS (AP) -- The owner of a Nevada brothel suffering from the recession thinks she has been ignoring about half the market - the half that prefers men.
Bobbi Davis is looking for male prostitutes to help expand the clientele at the Shady Lady Ranch, her small roadside brothel about 150 miles north of Las Vegas.
"We've had requests for men in the past, and there's nothing else like this out there," she said.
Indeed, the 25 legal brothels scattered throughout 10 rural Nevada counties are staffed by women and cater to men. The Shady Lady, however, isn't the only one thinking about hiring male prostitutes.
Nevada Brothel Association lobbyist George Flint says other brothels have approached him with the idea lately to drum up business.
Like Nevada's gambling, hotel and convention industries, the prostitution business has hit hard times. Flint estimates that bordellos have seen a roughly 50 percent drop in revenue since the economy turned sour.
"Business is so bad right now, I think brothels would do anything to survive. Disposable income is just in short supply at the moment," he said.
Former Hollywood madam Heidi Fleiss recently planned to open "Heidi's Stud Farm" near Pahrump, but gave up the effort this year after being arrested on felony drug charges.
Flint says other brothels have offered male prostitutes over the years, with little success. He argues that the business model for a brothel that caters to women just doesn't pencil out.
"Seducing a woman and seducing a man in a brothel environment are different things completely. One can take a few minutes, the other can take hours. It wouldn't make money," he said.
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