Coke's Calorie-Burning Enviga Slated for 2006 Debut

[LynneSin]

http://news.yahoo.com/news?tmpl=story&cid=628&e=3&u=/adweek/20050727/ad_bpiaw/hotlinescokescalorieburningenvigaslatedfor2006debut

NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.

[Wetzelbill]

1. interesting

[LastKnight]

2. ignore the shooting pains and ulcers.

cause you know, youre burning calories.

:crazy: