Just thought this would be interesting to post in light of the recent U2/Bono hate I've seen here on DU. It's quite an interesting interview, to say the least.
TRIBUNE EXCLUSIVE
Bono: 'We need to talk'
U2's frontman sits down with Greg Kot to 'clear the air' about negative reviews, the band's direction and the role of rock 'n' roll
By Greg Kot
Tribune music critic
Published May 22, 2005
http://www.chicagotribune.com/entertainment/reviews/critics/chi-0505220011may22,1,484088.story?page=1&coll=chi-ent_critics-hed~snip~
BONO: That's a really important point that I want to get across to you. There's this poverty of ambition, in terms of what rock people will do to promote their work. That's a critical issue to me. The excitement of punk rock, in the Irish and UK scene when we were coming up, was seeing our favorite band on "Top of the Pops," right next to the "enemy." That would be exciting. We did talk shows, TV shows, back then. The great moments of rock 'n' roll were never off in some corner of the music world, in a self-constructed ghetto. I don't like that kind of thinking. I know some of it exists, and some of our best friends are part of it. It's not for me. Progressive rock was the enemy in 1976. And it still is. And it has many, many faces. This beast is lurking everywhere. It can describe itself as indie rock. It's the same
thing. It's misery. I have seen so many great minds struck down by it. . . . When you suggest we're betraying ourselves by doing TV shows and promotional stuff, to me the Super Bowl was our Ed Sullivan moment. It just came 25 years later. I didn't expect it. But it is one of the moments I'm most proud of in my life.
KOT: Why is the idea of associating a song with a product a good idea?
BONO: I accept that that is alarming. I really do. Our being on TV, I don't have a problem with that -- we should be on TV. But OK, associating our music with a product. You've got to deal with the devil. Let's have a look. The devil here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful object art in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away. Everywhere we look we see ugly cars, ugly buildings . . . . . . . You're lucky here in Chicago on that front. But you see ugly objects in the workplace. Everywhere. And these people are making beautiful objects. Selling out is doing something you don't really want to do for money. That's what selling out is. We asked to be in the ad. We could see where rock music is, fighting for relevance next to hip-hop. And I love hip-hop. It's the new black entrepreneur. It's about being out there, loud and proud about what you're doing. Selling it on the street corner if you have to. From pent-house to pavement. Advertising the new song in another song. Taking on the world. Meanwhile, a bunch of white, middle-class kids are practicing in Daddy's garage, saying , "No, man, that is just so un-cool." As hard as it is, as ghetto as it is, hip-hop is pop music. It's the sound of music getting out of the ghetto, while rock is looking for a ghetto. We never wanted to be a garage band. We wanted to get as quick as we could out of the garage. The people who say they like the garage usually have two or three cars parked outside. Rock music is niche. We want people who aren't in our niche listening to our music. If you pour your life into songs, you want them to be heard. It's a desire to communicate. A deep desire to communicate inspires songwriting. Rock music was most exciting when it was in the 45 , when it was disciplined into a single. Whether it was the Sex Pistols, Clash, Buzzcocks, Nirvana, the Beatles, the Stones. The 45 is the pure rock to me. That is why I wanted to be in a band.
link to transcript: http://www.chicagotribune.com/entertainment/reviews/critics/chi-050521bono-transcript,1,3954298.story?coll=chi-ent_critics-hed