What's the future of the news business? This report to Carnegie Corporation of New York offers some provocative ideas.
There's a dramatic revolution taking place in the news business today and it isn't about TV anchor changes, scandals at storied newspapers or embedded reporters. The future course of the news, including the basic assumptions about how we consume news and information and make decisions in a democratic society are being altered by technology-savvy young people no longer wedded to traditional news outlets or even accessing news in traditional ways.
In short, the future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.
Through Internet portal sites, handheld devices, blogs and instant messaging, we are accessing and processing information in ways that challenge the historic function of the news business and raise fundamental questions about the future of the news field. Meanwhile, new forms of newsgathering and distribution, grassroots or citizen journalism and blogging sites are changing the very nature of who produces news. With these elemental shifts in mind, Carnegie Corporation of New York has launched a major initiative on the future of news and commissioned this report, based on a survey of 18-to-34-year-olds carried out by Frank N. Magid Associates in May 2004. (A set of PowerPoint slides comprising a distillation of the survey data is available on the Corporation's web site, www.carnegie.org/pdf/AbandoningTheNews.ppt.) The goal of this effort is to assess where 18-to-34-year-olds get their news today and how they think they'll access news in the future.
For news professionals coming out of the traditions of conventional national and local journalism, fields long influenced by national news organizations and dominant local broadcasting and print media, the revolution in how individuals relate to the news is often viewed as threatening. For digital media professionals, members of the blogging community and other participants in the new media wave, these trends are, conversely, considered liberating and indications that an “old media” oligopoly is being supplemented, if not necessarily replaced, by new forms of journalism created by freelancers and interested members of the public without conventional training.
http://www.carnegie.org/reporter/10/news/index.html