Check out
http://digbysblog.blogspot.com/2004_09_05_digbysblog_archive.html#109476694917161965">this post from Digby, on why these little dramas are both trivial, and important and necessary:
"
These little dramas in campaigns, which seem to be about everything but what we informed voters believe are the essential issues, actually serve as character and issues proxies for the electorate to come to its gut reasoning. Therefore, the Vietnam drama was a way of illustrating the contrast between the high achieving Kerry and the screw-up son of privilege. This was a man who did his duty without complaint but was not afraid to later challenge the orthodoxy that was leading the country into ruin. This picture provides a gut reason for people to vote for Kerry over the privileged playboy who doesn't seem to realize that he's made a mistake.
And, on another level the campaign controversy itself works as a proxy for each man's will to win. In that fight, George Bush has shown repeatedly that he is determined, most recently when he winked and nodded at what is now a notorious smear campaign. In this proxy fight, it is important that Kerry be seen as giving as good as he gets. "If you wimp out when George W. Bush attacks you, what will you do if there's another terrorist attack?" This is not particularly rational, but for many, it is a short cut to figuring out if Kerry is willing to be tough on terrorism. In this sense, the picture of Bush becomes uneasily contradictory and vague, while Kerry is sharply and consistently tough, both in his past and in the present.
...
It would be wise for Democrats to accept that in order to win and have the power to implement the policies we care so much about, we have to be ready to construct a narrative that will instruct the public through their emotions and their gut instincts rather than through an intellectual engagement on the issues alone. It doesn't have to be dishonest and it doesn't have to be dirty. What it has to be is authentically connected to what you really want to do and it has to be executed in a way that respects the instincts of the populace."
It does seem unfortunate, as Get Your War On points out, that this really is the campaign, the campaign for adults too, but that's the way it is.