DECEMBER 4, 2009
Is Ayn Rand Bad for the Market?
By HEATHER WILHELM
WSJ
Say what you will about Ayn Rand, but one thing is certain: She had no use for common niceties. A grimly precocious, friendless Rand declared her atheism at age 13. "Atlas Shrugged," Rand's secular sermon-as-novel, boils with revulsion toward the "looters" and "moochers" who consume public funds. Rand scornfully excommunicated followers who disagreed with her, and in 1964 she told Playboy that those who place friends and family first in life are "immoral" and "emotional parasites."
Shoddy manners aside, 52 years after the release of "Atlas Shrugged," Rand seems to be roaring back.. Two buzzed-about Rand biographies hit the shelves this fall, and an "Atlas" cable miniseries is reportedly in the works. Designer Ralph Lauren recently listed Rand as one of his favorite novelists, and CNBC host Rick Santelli, whose on-air antibailout rant inspired hundreds of "tea party" protests across the nation, admitted the same. "I know this may not sound very humanitarian," he said, "but at the end of the day I'm an Ayn Rand-er."
To many, it doesn't sound humanitarian at all. To be an "Ayn Rand-er" sounds, as the New York Times recently put it, "angry" and "vulgar." In its review of the new Rand biographies, the New Republic bemoaned the "cacophony of rage and dread" surrounding Rand's acolytes. Even in Rand's heyday, many conservatives shrank from what they saw as her toxic blend of atheism, absolutism and ruthless individualism. "William F. Buckley must be spinning in his grave to hear all this chatter about Rand," says Jennifer Burns, the author of "Goddess of the Market: Ayn Rand and the American Right," "because it was a goal of his to make Rand an untouchable."
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But in an age where hope, change and warm-hearted marketing clearly resonate, is revitalizing and glorifying Rand's acerbic "virtue of selfishness" doing the free-market movement any good? Doubts are starting to emerge. Leonard Liggio, a respected figure in libertarian circles and a guest at Rand's post-"Atlas Shrugged" New York get-togethers, sees value in Rand but admits she wasn't a bridge builder. "She used strong, confrontational language, forcing people to react," he says. "And maybe that's not the best way to educate people." Others, however, go further. "Rand has this extremist, intolerant, dogmatic antigovernment stance," says Brink Lindsey of the libertarian Cato Institute, "and it pushes free-market supporters toward a purist, radical vision that undermines their capacity to get anything done." The Rev. Robert Sirico, head of the free-market Acton Institute, agrees. "If you want to offend, Rand accomplishes that. But if you want to convert — well, for instance, who could imagine Rand debating a health-care bill? I wouldn't want to take an order from her in a restaurant, let alone negotiate a political point."
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For her fans, Rand's appeal lies in her big-picture, unified, philosophical approach to man's purpose and the meaning of life. But ultimately ideas need more than size and a potboiler plot to overtake the dominant, big-government political paradigm. Rand held some insight on the nature of markets and has sold scads of books, but when it comes to shaping today's mainstream assumptions, she is a terrible marketer: elitist, cold and laser-focused on the supermen and superwomen of the world. How are free markets best "sold"? A more compelling approach flips Rand's philosophy on its head, explaining how everyone, especially society's neediest, benefits from economic liberty. It's a compelling story about how freedom and prosperity can change lives for the better. And Ayn Rand is of little help in telling it.
—Ms. Wilhelm is vice president of marketing and communications at the Illinois Policy Institute, a free-market public-policy organization.
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