NYT: Save the Planet: Vote Smart
By THOMAS L. FRIEDMAN
Published: October 21, 2007
People often ask: I want to get greener, what should I do? New light bulbs? A hybrid? A solar roof? Well, all of those things are helpful. But actually, the greenest thing you can do is this: Choose the right leaders. It is so much more important to change your leaders than change your light bulbs.
Why? Because leaders write the rules, set the standards and offer the tax incentives that drive market behavior across a whole city, state or country. Whatever any of us does individually matters a tiny bit. But when leaders change the rules, you get scale change across the whole marketplace. And the energy-climate challenge we face today is a huge scale problem. Without scale, all you have is a green hobby.
Have no illusions, everything George Bush wouldn’t do on energy after 9/11 — his resisting improved mileage for cars and actually trying to weaken air-conditioner standards — swamped any good works you did. Fortunately, the vacuum in the White House is being filled by leaders from below.
Take the New York City taxi story....
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On May 22, Mayor Michael Bloomberg, one of the greenest mayors in America, decided to push even further, insisting on a new rule, which the taxi commission has to approve, that will not just permit but require all cabs — 13,000 in all — to be hybrids or other low-emission vehicles that get at least 30 miles a gallon, within five years....Now (Jack) Hidary is trying to get law firms and investment banks, which use gas-guzzling Town Cars — 12,000 in the city — to demand hybrid sedans only.
This is how scale change happens. When the Big Apple becomes the Green Apple, and 40 million tourists come through every year and take at least one hybrid cab ride, they’ll go back home and ask their leaders, “Why don’t we have hybrid cabs?” So if you want to be a green college kid or a green adult, don’t fool yourself: You can change lights. You can change cars. But if you don’t change leaders, your actions are nothing more than an expression of, as Dick Cheney would say, “personal virtue.”
http://www.nytimes.com/2007/10/21/opinion/21friedman.html?em&ex=1193112000&en=301ba5a111db6eac&ei=5087%0A