Here we go, folks, fwiw --
Live From Miami, a Style Showdown
By ALEX WILLIAMS
Published: September 26, 2004
IN boxing terms, you could say a matchup between John Kerry and George W. Bush is a classic case of a dancer vs. a puncher: Mr. Kerry flicks around the periphery of issues; Mr. Bush pounds right through them.
The matchup on Thursday at the University of Miami, site of the highly anticipated first presidential debate, can be expected to pit the two men against each other, trading punches over Iraq and job creation. But if previous debates are any guide, the candidate who voters perceive as the winner will probably be chosen not on the substance of what he says, but on the cut of his jib.
The subtle style cues of gesture, posture, syntax and tone of voice account for as much as 75 percent of a viewer's judgment about the electability of a candidate, said Bill Carrick, a political consultant who ran Richard A. Gephardt's presidential campaign this year. In a word, he said, the mano a mano is about style — those nonverbal messages that speak to hearts, not heads.
(Face: According to Caroline F. Keating, a professor of psychology at Colgate University, Kerry's "anvil-like chin conveys power, but his droopy brows and hooded eyes send an unwelcome signal of age and lethargy"; to counteract this, he should be more "animated" and smile more. His hair is an asset, and conveys youthfulness. She says Bush's round face and "close-cropped hair" "signal warmth and approachability but also, at times, an unfortunate boyishness." She says "the power in the president's (sic) visage comes from his narrow eyes and lips, which are signs of dominance," but says his blinking eyes and licking lips are negatives.
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http://www.nytimes.com/2004/09/26/fashion/26DEBA.html