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CSX to consider options for Greenbrier resort in W.Va.

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RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 06:31 PM
Original message
CSX to consider options for Greenbrier resort in W.Va.
Source: Pittsburgh Post-Gazette

CHARLESTON, W.Va. -- Railroad operator CSX Corp. has hired New York investment banker Goldman, Sachs & Co. to help determine what to do with the money-losing luxury resort.

The aim is to make the White Sulphur Springs landmark a viable business entity, Jacksonville, Fla.-based CSX said Friday. Typically, hiring an investment banking firm signals a potential sale, but CSX spokesman Gary Sease would say only that the company is considering all options for the resort.

CSX has not set a timeline for Goldman to complete its work, said Lynn Swann, a spokeswoman for The Greenbrier. "They will continue to work with Goldman Sachs over the next several weeks," she said.

CSX Chief Executive Michael Ward blamed the struggling economy for the resort's woes in a statement.

"The Greenbrier is at a crossroads," he said. "The market for luxury hospitality services is shrinking rapidly in this economy."



Read more: http://www.post-gazette.com/pg/09002/939259-100.stm



Secret Government Relocation Center at Greenbrier.

In the late 1950s, the U.S. government approached The Greenbrier for assistance in creating an emergency relocation center to house Congress in the aftermath of a nuclear holocaust. The classified, underground facility, dubbed "Project Greek Island",<3> was built at the same time as the West Virginia Wing (an above-ground addition to the hotel), from 1959 to 1962. For thirty years, The Greenbrier owners maintained an agreement with the federal government that, in the event of an international crisis, the entire resort property would be conveyed to government use, specifically as the emergency location for the legislative branch.

The underground facility contained a dormitory, kitchen, hospital, and a broadcast center for members of Congress. The latter had changeable seasonal backdrops to appear as if members of Congress were broadcasting from Washington, D.C. A 100-foot radio tower was installed some miles away for these broadcasts. The convention center, used by The Greenbrier guests for business meetings, was actually a disguised workstation area for members of Congress complete with hidden, 30-ton blast doors. The walls of the bunker were made of reinforced concrete designed to withstand a nuclear blast in Washington, D.C.

The center was maintained by government workers posing as hotel audiovisual employees, and operated under a dummy company named Forsythe Associates. Many of these same workers are now employed by the hotel and, for a time, gave guided tours. The complex is still maintained by The Greenbrier, and the facility remains much as it was in 1992, when the secret was revealed in the national press. While almost all of the furnishings were removed following the decommissioning of the bunker, the facility now has similar period furnishings to approximate what the bunker looked like while it was still in operation. Two of the original bunks in the dormitories remain.

AT&T provided phone service for both The Greenbrier Hotel and the bunker. All calls placed from the bunker were routed through the hotel's switchboard to make it appear as if they originated from the hotel itself. The communications center in the bunker today contains representatives of three generations of telephone technology used.

Although the bunker was kept stocked with supplies for 30 years, it was never actually used as an emergency location, even during the Cuban Missile Crisis. The bunker's existence was not acknowledged until The Washington Post revealed it in a 1992 story; immediately after the Post story, the government decommissioned the bunker.

The facility has since been renovated and is also used as a data storage facility for the private sector. It is once again featured as an attraction in which visitors can tour the now declassified facilities.

http://en.wikipedia.org/wiki/The_Greenbrier
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Turbineguy Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 06:42 PM
Response to Original message
1. WE MUST NOT ALLOW....
A MINESHAFT GAP!
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GoddessOfGuinness Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 07:45 PM
Response to Original message
2. With rooms starting at $289 a night
is it any effing wonder they're having trouble?

But the Greebrier is a national landmark, and should not be torn down. Read the history here: http://www.greenbrier.com/site/about-history.aspx
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tabasco Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 09:12 PM
Response to Original message
3. It's a beautiful place.
They should try to make some affordable vacation packages.

"They" being the next Chinese owners.
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leftyclimber Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 09:53 PM
Response to Original message
4. They've been working on affordable vacation packages
One of my faculty is in on the project, and some of us grad students (unfortunately not me) have gotten to test them out.

From my perspective a lot of the problem is the public perception of West Virginia. It doesn't matter that The Greenbrier has an astounding golf course and has been trying to get its fifth star back (just finished a really huge reno). It matters that people don't want to go on vacation somewhere that's perceived to be populated with backwards rednecks. Which is a fucking shame, because Greenbrier County is one of the most gorgeous spots in WV (which is saying a LOT) and the people there (like in most of the rest of the state) are just as normal and nice as they are anywhere else in the country.


Right now, WV is perceived to be feeling the economic hit less badly than other areas of the US. In the long run, the tourism-dependent areas (in WV or anywhere else) are going to be hit the hardest. Most tourism-dependent areas moved to this model after extractive industries were no longer economically viable, convinced by the ubiquitous "they" that this was the way to go -- to replace decently paying extractive jobs with low-paying, seasonal jobs in tourism. They're going to get jacked again. It's sad. (FWIW, this is part of my area of study, so I'm rather intimately involved with it.)

I strongly encourage people to boycott Fayette County and the New River Gorge National River because of the Fayette County judge who decided a lesbian couple had no right to adopt a drug-addicted infant because of their sexual orientation. The rest of the state, however, needs tourism help. We are within a day's drive of 1/3 of the US population. Come see us, even if you don't stay at the Greenbrier. :hi:
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LiberalHeart Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 10:10 PM
Response to Original message
5. This makes me sad. I love The Greenbrier. Happy memories made there.
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Historic NY Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jan-02-09 10:51 PM
Response to Original message
6. Their rates are beyond most.....I don't want to buy the room..
I'd arrange a family reunion there but its too expensive.
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