Source:
The Boston GlobeCredit card companies pursue subprime borrowers
By Robert Gavin The Boston Globe
Published: September 5, 2007
BOSTON: As subprime borrowers began to default on their mortgages in rapidly growing numbers this year, credit card issuers increased their efforts to sign up such customers with tarnished financial histories, according to a market research firm.
Direct mail credit card offers to subprime customers in the United States
jumped 41 percent in the first half of this year, compared with the first half of 2006, according to Mintel International Group. Direct mail offers intended for customers with the best credit fell more than 13 percent.
Yet, during this same period, defaults on subprime mortgages rose significantly. In June, nearly one in five subprime mortgages was at least 60 days past due, and more than one in 20 were in foreclosure, according to First American LoanPerformance, a firm in San Francisco that collects and analyzes mortgage data.
Though it seems counterintuitive to extend credit to households already struggling with debt, the meltdown in the housing and the mortgage markets probably led credit card issuers to increase their marketing to subprime customers, said Julie Lizer, the manager of custom research at Mintel. As home values decline and lenders balk at writing subprime mortgages, these customers can no longer refinance and tap into home equity for cash. That leaves credit cards as their only option, Lizer said.
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