Agencies in DHS Lose Logos (new seal cost $30,000)

[Khephra]

Just under two years ago, Transportation Secretary Norman Y. Mineta proudly unveiled a logo for the Transportation Security Administration, pointing out its nine stars and 11 stripes that symbolized the Sept. 11, 2001, tragedy that prompted the agency's creation.

snip....

But now folded into the brand-conscious Department of Homeland Security, the TSA and 19 other federal agencies that helped form the new department have lost their distinctive logos and seals.

Instead, nearly every agency will use the same departmental seal featuring an eagle with a shield divided into three sections "that represent the American homeland -- air, land and sea," according to DHS.

snip....

Roerhkasse points out that the new logo features 22 stars, each representing an agency forming the department. Other symbols include the eagle's wings, which "break through the inner circle into the outer ring to suggest that the Department of Homeland Security will break through traditional bureaucracy and perform government functions differently," according to a fact sheet issued by the agency.

The seal cost $30,000 to develop.

more............

http://www.washingtonpost.com/wp-dyn/articles/A21235-2003Oct13.html

[ayeshahaqqiqa]

1. How about no logos

and use the $30,000 for something more worthwhile?

[saigon68]

2. Its about an EGO trip for the BUREAUCRATS

Like the Ridge idiot, who couldn't think his way out of a day dream.

It doesn't matter for Ridge anyway.

His corporate masters do the thinking and tell him what to say.

[Journeyman]

3. It sounds like they spent more on the explanation. . .

than they did on the logo. Ah, but isn't that the essence of art in America -- especially PNAC America -- it's the art of bullshit!

[MUAD_DIB]

4. They got the logo on the cheap then...

Paul Rand the prestigious Designer who created the IMB branding also created the original UPS logo.

The pricetage on the UPS logo that was created many years ago was around $100,000.000.

[murphymom]

5. On the other hand

Phil Knight got the Nike swoosh from an art student for $35.00 in 1971. Of course, back then who knew.....