'Call of Duty' game sells $310M in 24 hours

[The Straight Story]

'Call of Duty' game sells $310M in 24 hours

SANTA MONICA (AP) - First-day sales of Activision Blizzard Inc.'s "Call of Duty: Modern Warfare 2" broke records, raking in an estimated $310 million in North America and the United Kingdom alone.

The video game went on sale all over the world on Tuesday, but Activision provided figures Thursday only for North America and Britain. The company estimates that it sold about 4.7 million copies of the game in the first 24 hours in those markets, making it the biggest-selling launch in the history of entertainment.

The latest installment in the "Call of Duty" action franchise was expected to at least match last year's "Grand Theft Auto IV," which was the most successful video game release in history and at the time may have been the top entertainment launch ever.

That game, from Take-Two Interactive Software Inc., had sold 3.6 million units on its opening day, worth $310 million worldwide. "Call of Duty" made that much in just North America and Britain.

The launch of "Call of Duty" also easily brought in more than last year's record $155 million opening weekend for the Batman movie "The Dark Knight."

http://www.thecalifornian.com/article/20091112/NEWS01/91112011/+Call+of+Duty++game+sells++310M+in+24+hours

Side note here, "The Dark Knight" might have had only $155 million for weekend, but was much cheaper to get a ticket (Around $45 for the game and say $10 for a movie ticket).