76. Of course it is, sacks are a part of football.
There are A WHOLE LOT of charity incentives like this. I go to 49er games a lot, and local businesses will post theirs on the jumbotron thing- "for every sack the 49ers make this season, Bob's Plumbing Supply of San Mateo will donate $100 to the San Mateo County Boys and Girls Club." Incentives tied to a specific player are also common.
They're not telling anybody to break his legs at the knee. They're providing an incentive to do something that defensive tackles will be trying very hard to do anyhow.
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