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Reply #39: Coke v. Pepsi, Part II [View All]

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LanternWaste Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-26-09 11:12 AM
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39. Coke v. Pepsi, Part II
Coke v. Pepsi, Part II. Nike v. Adidas. Ford v. Chevy.

I think we tend to invest some of ourselves into particular consumer products like cars, clothes and computers to a degree into which a negative critique on one of the mentioned products is translated into a negative critique of the person themselves. And Madison Avenue is quietly laughing.

The Cola Wars in the eighties was the first instance I'm aware of two companies engaged in symbiotic advertising that duped the consumers into advertising for them by stirring up a frenzy.

I've used both, and though I'm more comfortable using one rather than the other, they're all simply consumer appliances to me.

I perceive the intractable secular dogmatism associated with the debates simply as the consequence of great marketing and P.R, with consumers being conned into working as pawns, yet convincing themselves they're "too cool for school."

But that's all simply my own little opinion. :)
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