Even before morning man Erich "Mancow" Muller got his walking papers Tuesday from WKQX-FM 101.1, the idea of being a "shock jock" was an anachronism.
From Howard Stern on down, the most jarring radio personalities have long rejected the description. It just doesn't sell the way it once did.
Advertisers are wary. The Federal Communications Commission has become aggressive. And audiences, well, they've heard it all before.
"You can't do anything on the radio that's really dirty because the FCC will fine the hell out of
... but on a deeper level, what's shocking in our society these days?" said Michael Harrison, publisher of Talkers magazine, a trade publication. "Look at the Internet. Look at billboards. Look at movies. Look at cable television. It's crazy to label yourself a shock jock. ... You've got to be funny. You've got to be creative. You've got to be intelligent. You've got to be entertaining. But shocking? There's nothing shocking anymore."
http://www.chicagotribune.com/news/nationworld/chi-0607120192jul12,1,933555.storyGood riddance to the right-wing thug. He was funny as a crutch.
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