Reply #18: Good post.

[girl gone mad]

Let me add this from my Moderate Mother-in-Law, someone who should be votting Democrat based on income, concern for the nvironment, etc.:

"Kerry is okay, but I think I'm going to vote for Bush. I know he isn't perfect, but I still like him anyways."

Kerry isn't the person that will inspire those fence-sitters to switch. Rove will play up that "likeability" factor, something that Kerry basically lacks and doesn't have anything to make up for it.