Reply #67: After a phone conference with Professor George Lakeoff

[caligirl]

yesterday, I felt a chill down my spine as I was made aware the extent to which the GOP goes to train all its people in disseminating the correctly framed message out, using framing for policy strategy, strategic use of framing to reshape the thinking of the voting public and MSM. Such as Bush's use of Junk Lawsuits. DNC might use 'high quality government' and put out their own msg about being the "Responsible Party" as opposed to the mommy party.
The GOP spends $400 million a year on training centers for this.

Whoever is DNC Chair has to replicate this systematic use of linguistics to get the DNC back in the drivers seat. They cannot just use the other sides frames. We have to have our own, that includes values to policies and values to language in communicationg what we stand for. Training is extensive, costly and has to be a priority.

Right now I think Dean is the only one showing an appreciation of this.