Reply #11: While 5M might be fine numbers for a late night talk show

[pokerfan]

it's down right horrible for prime time.

Even worse, in what has already been dubbed "the Leno effect" – audiences lost by 10 p.m. often don't return for later programs – ratings for NBC's two, later talk shows with Conan O'Brien and Jimmy Fallon are also down and viewership for the 11 p.m. news programs at NBC affiliates from Miami to New York is off by nearly a third.
http://www.csmonitor.com/USA/2009/1105/p02s13-usgn.html