Men becoming increasingly interested in 'guybrow' grooming

[BurtWorm]

This I think is a positive development.



http://news.yahoo.com/s/nm/20090916/od_nm/us_eyebrows


LONDON (Reuters) – British men are becoming increasingly interested in having their eyebrows professionally groomed, according to Debenhams department store which plans to hold men-only "guybrow" nights.

Men, it said, now make up 40 percent of the visitors to its brow bars, double the proportion of a year ago.

They are going for a treatment called "threading," an ancient method of hair removal which originated in India in which a thin twine of cotton thread is rolled over the offending area, plucking the hair from the follicle level.

Unlike plucking, threading removes an entire row of hair at a time so is quicker, more accurate and less painful, the store says, although the treatment still smarts.

Debenhams said its consumer research showed many men initially came for threading either in a bid to look good for a job interview, or at the behest of their fiancees as part of the wedding preparations.

Most later return for regular appointments, it added.