Reply #20: "Negative Ads"

[incapsulated]

They work, unfortunately. Although I don't consider most of what the media terms "negative" to be so. As long as the criticism is factual and not based on half-truths and innuendo, it's fair, to me.

But too much can backfire on you. If a candidate gets slammed for being "mean and negative" too often, people will be put off. I don't think Dean can afford a lot of that kind of criticism, because he is starting to get a "reputatation" in the media, and they will jump on him whenever they think he is being negative.

Time will tell if his strategy works. If it does, he will be a "tough competitor", if it backfires, a dope. The primaries are still a war. Although there is always the risk that the candidates tear each other apart to the point that the eventual nominee is weakened in the general election.