Reply #18: Yep, here's the deal:

[Bouncy Ball]

you may speak to 20 people about these issues in a week. And 18 of them may blow it off.

But those two that didn't? You just planted a seed. And they may go in search of more information, tell other people they know, and it keeps going.

I talked to one guy (Dem) who said he found out months later that a woman who OVERHEARD him talking about bush ended up voting for Kerry because of that conversation he was having with SOMEONE ELSE. She got curious, found out a lot more, and ended up voting for Kerry. She ran into him recently (at a homeowner's association meeting) and told him that. He was blown away. Sometimes it's people we aren't even speaking to directly!