Reply #12: It ran about a month ago...

[Nazgul35]

they had a reporter cover Zogby during the Wisconsin poll that he put out the day before the election...

One of his callers was on the phone talking with a respondent about them both being born-again Christians and how they'd meet in heaven...

Another pressured callers into making choices. Zogby doesn't let respondents know that "I don't know" is a choice. This caller badgerred the individual into making a choice...he picked Dean and was recorded as Leaning Dean...

The race turned out to be closer than expected (Zogby had Kerry up big)...so the story became Kerry stumbles....because the poll was not accurate to begin with....

The reporter pointed out a pollster in the 70s who came up with four questions that determined how mushy the poll was. Today, pollsters don't use because the media didn't like having to say that the poll was no good because people had no idea what they were talking about...so the industry just went ahead with asking the questions without determining the level of knowledge...

She later called back 15 people who were polled and determined that 3 actually voted the way they responded...5 didn't vote and 1 was a repug....the others switched...

Polling is horrendous and it has such an influence on races that they should be exposed at how poorly they actually measure public opinion....