The brainiacs who run this outfit thought that it would be a good idea to move ideologically right, because of Faux News' success. The problem is, with Faux's miniscule ratings (in the absolute sense), MSNBC's braintrust was going to war on Faux's turf.
They had already garnered the far right nutjob audience and the brand loyalty had taken hold. To compete for that audience is idiotic business planning.
Everyone of those from the Director level on up should be fired by GE for costing them advertising dollars and keeping the ratings low. The Professor
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