INCOMPETENT - The keyword message to defeat Bush

[bushgottago]

This is about advertizing and marketing of candidates. The assumption is to get a message into the puny minds of the voting public. This is done by word association - and - the smaller the message the better.

Bush is doing this to Kerry - the message:

Kerry = Flip Flop

So - Kerry needs to do the same thing to Bush. My suggestion:

Bush = Incompetent

Nancy Pelosi and Al Gore have started on this path. I think it's a winner. So - my question is - what do you think? Do you like this or is there other / better marketing phrases out there. Remember - the target audience is the stupid voter - so - short and simple is required.

Bush's strong point - according to polls is terror. The INCOMPETENT message undermines this. In appealing to FEAR we need to make the point that having someone who is COMPETENT = more safety.

Other slogans in addition:

It's about the economy stupid.
It's about the future stupid.