Reply #54: BTW Fundies have been after Desparate Housewives

[RamboLiberal]

I'm going to have to watch just for pop culture reality check. Today the MNF DH promo is the talk radio topic of the day in my area - Pittsburgh.

http://news.christiansunite.com/Religion_News/religion01715.shtml

More Advertisers Divorce ABC's Offensive 'Housewives'

by Allie Martin
October 20, 2004

(AgapePress) - An Internet activism campaign is being credited with an exodus of advertisers from the ABC primetime drama Desperate Housewives.

Recently American Family Association-sponsored OneMillionMoms.com and OneMillionDads.com encouraged members to call sponsors of the Sunday evening show to encourage them to rethink their ad placement. So far Banquet Foods, Lowe's, Kellogg's and Tyson Foods have yanked their advertising spots from the show.

ConAgra, the company that produces Banquet pot pies, advertised on the show's October 3 premiere, but pulled out as a sponsor the following week after receiving 36,000 e-mailed protests. And Lowe's home improvement company made the same decision after thousands of phone calls and e-mail messages poured into the company's corporate headquarters. Kellogg's and Tyson's too, have abandoned Desperate Housewives in response to concerned consumers' outcry within the past two weeks since the show first aired.

A number of media outlets have highlighted the One Million Moms and Dads activism websites, reporting on their success in convincing major corporations to put their advertising dollars into more family-friendly shows. Meanwhile, both sites are urging parents across America to keep making their voices heard about Desperate Housewives and other offensive programs, because some sponsors -- Swanson Foods, for instance -- apparently have not received the message.