Branson Pledges $3 Billion to Combat Global Warming: Credits Al Gore

[DeepModem Mom]

Branson Pledges $3 Billion to Combat Global Warming
By Todd Zeranski and Courtney Dentch

Sept. 21 (Bloomberg) -- Richard Branson, the U.K. billionaire who controls Virgin Group Ltd., said he will contribute $3 billion over 10 years to combat global warming.

His pledge at the Clinton Global Initiative meeting in New York exceeds all the commitments made at last year's conference of government, business and nonprofit leaders to address issues including poverty, health and climate change.

"No matter how cynical you are, that's serious money,'' said former President Bill Clinton, who organized the event....

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The pledge will amount to all the proceeds from Virgin's transportation units, Branson said at a New York press conference.

"Al Gore came to my home in London and said, 'You are in a position to make a difference, and if you make a giant step forward, other people will follow,''' Branson said....

http://www.bloomberg.com/apps/news?pid=20601102&sid=aCZ3cwRKQdg0&refer=uk