Reply #6: Picture this....Dateline 2010, a shopping mall near you

[htuttle]

A Distinguished looking gentleman walks past a bank of the new 'AccuSense' advertisement terminals.

As he walks by, the terminals sense the products he has purchased via RFID, and uses that to identify the consumer, and find their purchase history in it's databank. This allows the AccuSense to deliver highly targeted ad content.

"Since you purchased a pair of wool slacks last week, Mr. Smith, how about getting a matching jacket in our Men's wear department. A new pair of EuroLeather casual slip-on shoes would match your #15 men's dress belt as well. Find them our shoe department.

And if you want to get a matching bra for the black 'LaceLook' panties you are wearing, look in Aisle 19..."

:o


It's not just the tinfoilhat usage of these things that is the problem. It's a severe violation of privacy, even if it's only used for 'benign' marketing purposes.

I, for one, will start wearing a "Mr Static RFID Belt-Mount Jammer (Navy Blue model #23)" in public if this technology becomes widespread.