Reply #28: GM's future depends on SUVs and trucks

[MARALE]

Their marketing department sucks, they are betting the house on SUVs this next year and I don't think it will work.

http://www.freep.com/money/autonews/gmtrucks18e_20040618.htm

When General Motors Corp. begins replacing its line of full-size trucks in early 2006, it will start with sport-utility vehicles, including all-new versions of the Chevrolet Tahoe and GMC Envoy, the Free Press has learned.

GM's full-size truck lineup
Pickups

Cadillac Escalade EXT

Chevrolet Silverado

Chevrolet Avalanche

GMC Sierra

SUVs

Cadillac Escalade

Cadillac Escalade ESV

Chevrolet Tahoe

Chevrolet Suburban

GMC Yukon

GMC Yukon XL

Hummer H2

Those new SUVs, along with an all-new version of the popular Cadillac Escalade and others, will be assembled at GM's assembly plants in Arlington, Texas, and Janesville, Wis.

As part of this next generation of GM's full-size truck line, a major $175-million investment already has been announced for Janesville and an announcement could be coming soon for Arlington, say GM officials, supplier officials and other people familiar with GM's plan.

GM's big trucks are North America's largest and the automaker's most important, vehicle line.