http://minnesota.publicradio.org/display/web/2007/10/25/indianotes/by Gita Sitaramiah, Minnesota Public Radio
October 25, 2007
Mumbai, India — Executives of the Indian outsourcing giant Wipro love Lou Dobbs.
That's ironic because the CNN anchor's been a critic of the outsourcing of American jobs. But all that attention has turned out to be a good thing for Bangalore-based Wipro.
"Lou Dobbs, he's the best salesman of the Indian (technology) industry," Sudip Banerjee said Thursday. "He saves us millions of dollars in advertising costs. We love him."
Even negative spin regarding Wipro wound up benefiting the company and actually boosted Wipro's sales. That's according to Banerjee, president of enterprise solutions, in a talk Thursday to members of Minnesota's trade mission to India. The group later toured Wipro world headquarters in the Keonics Electronics City office park in Bangalore.