The Worst Pollster in the World Strikes Again
by Nate Silver @ 8:35 AM
Dirty little secret: I sometimes write material in the late evening that will be posted the following morning. This is one of those instances. The early word, however, is that a Zogby poll to be released today will show Barack Obama's presidential approval numbers at around 50-50.
As of this writing, the Pollster.com average has Barack Obama's numbers at 59.3 percent approve and 33.8 percent disapprove; the Real Clear Politics average is slightly more favorable to Obama, at 61.2 percent approve and 30.5 percent disapprove.
So a Zogby poll that put Obama's numbers at roughly 50-50 would be a significant outlier. Outliers are nothing new, however, when it comes to Zogby polls. They are, in fact, the rule and not the exception.
Let me qualify this a bit: Zogby International conducts two types of polls. One type are conventional telephone polls. Zogby's telephone polls, while prone to somewhat wild fluctuations and subject to their share of erratic results (such as predicting a 13-point win for Barack Obama in the California primary; Obama lost by 9 points), are actually not terrible, and did fairly well on November 4th.
Zogby, however, also conducts Internet-based polls. These polls are conducted among users who volunteer to participate in them, first by signing up at the Zogby website (you can do so yourself here) and then by responding to an e-mail solicitation. These Internet polls, to the extent they rely on voluntary participation, violate the most basic precept of survey research, which is that of the random sample. And as you might infer, they obtain absolutely terrible results.
more...
http://www.fivethirtyeight.com/2009/03/worst-pollster-in-world-strikes-again.html