It's a word salad that claims to unify pretty much everything in physics, chemistry, biology and astronomy. It's like a string theory except he doesn't bother trying to use mathematics in any form to back up anything. Look at the PDF available at the doi.org link. To me, it seems most likely to be a 'Sokal'-like hoax.
For instance:
The central idea of this theory is that all physical
reality, stretching from the so-called inanimate into the animate realm and from micro- to meso- to
macrocosmic scales, can be interpreted and modeled as manifestations of a single geometric entity, the
gyre. This entity is attractive because it has life-like characteristics, undergoes morphogenesis, and is
responsive to environmental conditions. The gyromodel depicts the spatiotemporal behavior and
properties of elementary particles, celestial bodies, atoms, chemicals, molecules, and systems as
quantized packets of information, energy, and/or matter that oscillate between excited and ground
states around a singularity. The singularity, in turn, modulates these states by alternating attractive and
repulsive forces. The singularity itself is modeled as a gyre, thus evincing a thermodynamic, fractal,
and nested organization of the gyromodel. In fitting the scientific evidence from quantum gravity to
cell division, this theory arrives at an understanding of life that questions traditional beliefs
and definitions.
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