'Suspend millionaire back to work tsar': MPs demand Cameron acts after police probe job placements t

[snagglepuss]

22. This is not the article I was referring to but this also describes a new-agey image

In terms of the face they present to the world, Harrison and her company have two distinct sides. One is bound up with that strangulated officialspeak that took root in the New Labour period, as proven by the company's promotional blurb: "Through quality assurance, contract management, performance management, data management; evaluation; capacity building; and market making we help governments deliver more for less."

The other is in keeping with that slightly twee, cuddly approach one associates with Virgin Trains and Innocent smoothies. A4e's chosen typefaces often approximate children's handwriting. If you hit the contact button on its website, the kind of faux-naif drawing that you see on the cover of chick-lit novels appears, with the words, "We'd love to meet you. The kettle's always on." On the section of the site devoted to welfare-to-work, the text says: "Even after you've landed a job, we're always here if you need us. And besides, we're nosy."

This air of slightly laboured sweetness extends to Harrison herself, as demonstrated by the YouTube film made to announce her work with the government as "families tsar". All is good cheer, innocence, and slight oddness. "It's everything I wanted to: it's absolutely wonderful," she says. "I've been asked by No 10 – you know, David Cameron and the gang – to see what I can do to help the families who've never worked."




http://www.guardian.co.uk/politics/2012/feb/21/emma-harrison-a4e-nice-work?INTCMP=ILCNETTXT3487