How women evolved blond hair to win cavemen's hearts [View all]

[dipsydoodle]

For those who are still considering the debate on whether men prefer blondes, a study may have provided proof in favour of the flaxen-haired, if only because they appeal to the "caveman" within.

Academic researchers have discovered that women in northern Europe evolved with light hair and blue eyes at the end of the Ice Age to stand out from the crowd and lure men away from the far more common brunette.

Blond hair originated through genetic necessity at a time when there was a shortage of both food and males, leading to a high ratio of women competing for smaller numbers of potential partners, according to the study published this week in the academic journal, Evolution and Human Behaviour.

Until these shortages about 10,000 to 11,000 years ago, humans had uniformly dark hair and eyes.

http://www.independent.co.uk/news/science/how-women-evolved-blond-hair-to-win-cavemens-hearts-467901.html