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In reply to the discussion: We are in real danger of swerving so far to the right there's no coming back. [View all]Bluenorthwest
(45,319 posts)Do you have even a tiny shred of proof, examples from life, anything to support this mad theory? Are any of you professionals in advertizing or marketing? Can you tell us of products that failed and then bought success with huge ad expenditures? Can you tell me why any 100 million dollar film fails to attract an audience when all they'd need to do is run more ads and get all kinds of profits? Why would any brand fail if simply spending more on marketing promised success?
I mean, on the subject of 'we have mega money, but they have even more' do you have any basis at all for thinking that difference in sums is such a hugely important factor?
Recent elections tend to show that spending tons can sink a candidate. Meg Whitman lost to Jerry Brown while outspending him 3 to 1. She lost big. Carly Fiorino also lost to Boxer, and she spent way, way more than Boxer did. Way more, and she lost.