David And Goliath - Underdogs, Misfits & The Art of Battling Giants

This is a Ted Talk by Malcom Gladwell who is a popular speaker and the author of a new book titled - DAVID AND GOLIATH - Underdogs, Misfits and the Art of Battling Giants.
It's a classic underdog tale: David, a young shepherd armed only with a sling, beats Goliath, the mighty warrior. The story has transcended its biblical origins to become a common shorthand for unlikely victory. But, asks Malcolm Gladwell, is that really what the David and Goliath story is about?

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.


Think OCCUPY MOVEMENT.

http://www.ted.com/talks/malcolm_gladwell_the_unheard_story_of_david_and_goliath.html


From his website: http://gladwell.com/david-and-goliath/
We all know that underdogs can win–that’s what the David versus Goliath legend tells us, and we’ve seen it with our own eyes. Or have we? In David and Goliath, Malcolm Gladwell, with his unparalleled ability to grasp connections others miss, uncovers the hidden rules that shape the balance between the weak and the mighty, the powerful and the dispossessed. Gladwell examines the battlefields of Northern Ireland and Vietnam, takes us into the minds of cancer researchers and civil rights leaders, and digs into the dynamics of successful and unsuccessful classrooms–all in an attempt to demonstrate how fundamentally we misunderstand the true meaning of advantages and disadvantages. When is a traumatic childhood a good thing? When does a disability leave someone better off? Do you really want your child to go to the best school he or she can get into? Why are the childhoods of people at the top of one profession after another marked by deprivation and struggle?

Drawing upon psychology, history, science, business, and politics, David and Goliath is a beautifully written book about the mighty leverage of the unconventional. Millions of readers have been waiting for the next Malcolm Gladwell book. That wait is over.

http://www.amazon.com/gp/product/0316204366/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0316204366&linkCode=as2&tag=gladwellcom